The typical startup trajectory involves creating product first entrepreneur has idea, builds app that addresses the idea and iterates on the app while trying to find customers.
In my view, it's easier to raise money to find market fit for product that's been built than it's to raise money to understand market need and build product.
Yet, I've found that, sometimes, building MVP to test your idea might be the longer, slower route...
Before laying foundation, we always do two things First, we understand the need for the facility, and, second, we decide how to best fill that need..
We'd ship gallons upon gallons of water, only to learn that there was already plenty of water, warehouses upon warehouses of water bottles few blocks away and no truck to get the water to the evacuee camp.
for instance, major challenge was building water system.
Failing to understand your market's needs is common reason viable, well-funded startups fail.
By neglecting to research customer needs entrepreneurs end up wasting time and capital on MVPs that are likely to miss their mark, ..
you've saved yourself and your team lot of work, and you've saved lot of capital, too.
have the courage to understand the market you trying to enter and the problem you trying to solve.
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