Chris Kille is CEO of Payment Pilot and Elevate Outsourcing, operating out of Charlotte, NC. getty.
Instead, announce the change with plenty of advanced notice so they can budget for it or decide whether they still want to buy from you..
It's by telling them what they need to hear why the price went up, how much value it provides and how you can help them get more of that value for less money..
it can be tempting to just charge more and hope for the best.
But there are actually lots of ways you can manage price change and avoid alienating your customers or losing them as repeat buyers..
The point is, talk through all possible options with them so everyone feels comfortable with the change..
Explain why the higher price is necessary and how it will benefit your business and customers over time..
That way, they'll understand that what they're paying is number on piece of paper, and rather the result of careful consideration..
then you should ask how you can make things better for them moving forward.
clearly describe the value that new customers will be getting for their money.
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