Co-founder of Harlow - tool to help freelancers get organized, save time and look professional. getty.
My partner, Andrea, and I have worked with more and now we're building our own SaaS company.
As consultants, we'd join the team notice that product, development, sales and customer support were all up and running, while marketing was simmering on the burner.
What I've heard over and over again from product and tech founders is that they do not want to invest in long-term marketing strategies until they know they have product-market fit.
Focusing on your community, content and presence can deliver results in the long run, and companies often shy away from these programs because they take time to build..
By the time we got to market with our beta and official launch, we knew.
Here's how we thought about brand, community and content for our company, pushing these programs forward while building your own product. 1.
Set up simple form on your splash page, and all of sudden, you're prepared to start talking about your brand, collecting names and nurturing interested parties. 2.
This is chance to start building connections with subset of your audience and can be done through your personal brand or through your company's brand.
you can take some simple steps to create initial strategy..
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