Van Wu, owner of Trust Home Comfort, saw community being underserved in the market, and it now accounts for 95 cent of his business..
Having lived and worked in Edmonton, Canada area for years, Van was well aware of the struggles of Chinese community there to find tradespersons that communicated and delivered services in way that was approachable for the community...
To this end, the company took time during the phase to find out exactly what was important to Chinese market and build presence to engage them...
To target its niche directly, Trust Home Comfort decided to leverage WeChat, app extremely popular throughout Asia Pacific and Chinese North America...
People on WeChat to stay connected with each other and there are good groups in the app communicating Cantonese and Mandarin, explains Van..
Wu says Chinese Edmonton is very close knit and, sometimes due to language barriers, has difficulty asking the right questions to find home contractors they feel are trustworthy..
To fill the in the market, Van and his then partner formed Trust Home Comfort late 2014 and launched services in the spring of 2015.
Van credits the growth to the ability to build in the community and nurture relationships with top suppliers thereby ensuring steady supply of quality parts and business terms.. 95% of our business is from residential customers in Chinese community.
When he left, he referred me to another guy, also from the community, Van says..
Van says the his few years business, and the decade he spent in sales roles with companies like Direct Energy and Reliance, have taught him much about business and the service industry..
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