Each year, Small Business Saturday celebrates the local businesses that make up our communities and encourages consumers to do their holiday shopping at small businesses rather than big box stores..
consumers in United States have spent over $120 billion on Small Business Saturday...
Social media plays consumer decisions 70% of American adults use media, and 71% of media users are more likely to purchase product or service based on media referrals..
Encourage friends, family, and customers to follow your business on social media..
Tell customers who visit and share on your media pages and website...
While Small Business Saturday is huge shopping day, it's also celebration of all the small businesses and local retailers that make up our communities.
Focus on the elements of your store that set it apart from big box store, like the in-store experience and other personal service that larger stores and online competitors ca not match.
Your customers are coming to support your business and get the service only business can offer...
You can do this in many ways, such as donating percentage of net profits or asking customers to bring in canned good for in exchange...
Merchants Insurance Group sells its products through network of more than 1,000 insurance agents Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, and Vermont.
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