Postell and husband own their own HVAC firm and had been Contractor Commerce, the president of sales.
Colleen Keyworth, director of sales and marketing for Contractor's Online-Access, said it's crucial to show workplace for everyone.
OPEN UP Colleen Keyworth said HVAC contractors need to welcome workforce when they post on social media ..
Redman said the wrong approach is creating campaign and making numerous call-to-action posts over the course of couple of weeks.
Keyworth said that's worth try, to make sure that ad also appears on Facebook page.
Any ad needs to lead to landing page on HVAC contractor's website that describes the job, the culture, and includes the application..
Postell often posts pictures of her and husband working on weekends to let potential hires know the priority they place on their time.
She said another way she conveys the culture on media is by posting pictures of Chick-fil-A lunches they serve.
o being tasty treat, the emphasis they put on customer service, trait the food chain shares..
The aspect of LinkedIn is that most the in HVAC contractor's network are either in the business themselves or are in some way related.
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