Mark Snell, owner, and founder of Polestar Plumbing, Heating & Air Conditioning is plumber and HVAC technician. getty.
With fewer clients, business is equipped to give personal, direct approach to making sure client's needs are fulfilled in way business simply ca not do..
With more clients and smaller margins, I find that larger businesses often are not able to deliver the level of care and personal support business can.
this is the first way to make your business look big.
remember that marketing is not about finding ways to match their advertising dollars or gain their online or TV exposure..
In other words, that should matter more than crafting the perfect media post or the perfect 15-second local commercial spot..
go through the same process you went through for your first satisfied client, ation from your new satisfied clients once the job is done..
it's important to remember that in the industry, price is king.
make the focus of your offering the personal touch the big players ca not give.
As smaller company, it can be tempting to keep your margins order to offset risk, and you might be able to expand your company's reach.
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