You'd buy in the paper and maybe one in Yellow Pages.
To reach potential customers, you need to be where they are, and that's not in the phone book or newspaper anymore..
Understand the who, what, why and where of your target customer.
Yes, your competitor find out what your specialty is, what makes your business special and what makes people want to come back and do business with you.
Locally published niche magazines Many cities and towns have great little tabloid that covers the food scene with emphasis on quality and sustainability.
Ask reputable agent or firm to refer you to their clients for HVAC concerns that come up home inspections.
Hand-delivered flyers or brochures This is inexpensive way to educate the public about HVAC matters and get the word out about your company at the time.
With camera, shoot before and after photos of conditioner or furnace that you're servicing.
This is also ideal way to introduce your employees put the most personable of your in the booth to work the crowd..
Many of these are tried and tested, and many are unique, and some yes are consider old school marketing tactics, and look around you.
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