It's well documented that it's far less costly to retain existing customers, that there is probability of customers repurchasing and spending more on subsequent orders..
To help leaders interested in building sustainable businesses online, I asked the experts of Forbes Business Council E-Commerce Group, community that I am privileged to lead, to share their most retention strategies.
It proves that you are not like other companies, and they wo not want to leave knowing that you've got their back - Matt Leitz, BotBuilders.
It gives reason for customers to keep coming back to you and makes them feel appreciated - Jai Rawat, Zinrelo.
At the end of the day, the strategy is having product or solution that creates real value for your customers.
you'll have built the foundation of trust that is critical to retention - Jonathan Cherki, Contentsquare.
This includes having the specific brands at the price and quantities the customer needs and delivered in the timeframe the customer requires.
Very important, however, is to announce that this additional benefit is for them only, and it's created based on their input - Martina Seferovic, OIP Inc.
Service and flexibility are important because the pace of change throughout the supply chain has been more extreme than it has been for the past two years and it's continuing.
Everyone is on their toes innovating, adapting and shifting, so taking care of customer needs with urgency and being open to new ideas or arrangements are paramount - Paul Ruff, Triumph Capital Group.
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